read

innova guidelines

send

CDR

 

Application form (list track titles, relevant background info, any marketing ideas)

ACF-innova approves/declines project

Stage Two:

• Finalize CDR master with changes (if any)
  
  
• Send liner notes (pithy and well proofed in digital format) and tray card info (with track names, timings, performers names, all credits), artwork suggestions (printed photos or high-quality scanned images ((copyright free!)), drawings, textures, look/feel ideas)
  
  
• Send press kit to innova: several interesting photos, bios.
  
  
• Proof artwork and liner notes (we'll send PDFs or post them online), send to print.
  
  
• Request mechanical licenses (if necessary)
  
  

innova

Estimates budget.

Completes paperwork:

Contract preparation

• Prepare promotional one-sheet. The official street release date follows at least 8 weeks after this document (though you will likely have product before).
  
• Develop marketing plan
  
  

AFTER CDS RECEIVED (4-6 weeks approx)

CDs go to:

400 at least to artist
300 to distributor
200 to distributor for promo purposes
Remainder to innova
Up to 100 raw promos are put in innova mailers and go out separately to industry essentials and targeted press (e.g., radio, print/web critics, catalogs, encoders)

We report radio playlists and reviews to you.
We take out periodic ads in select magazines. All titles are included in Sounding Board, the ACF newsletter.

Artist:

• Prepare and mail release announcements to personal lists
• Tell Innova of key press contacts you wish us to service
• Tell Innova of any press copies you are sending out yourself to avoid duplications (we'll do likewise)
• Send complimentary CDs to those who helped
• Prepare and do release party
• Encourage local stores to carry the title or consign them yourself

innova

develops marketing lists

follows up with media

reports activity (reviews, playlists)

updates website

reports financials

keeps pushing product for ever and ever